Should I Have One Agency Or A Various Agencies For My Business?
[ image source ] Should We Go With One Brand Or A Variety Of Brands For Your Company? Many companies begin with a single powerful brand. If they offer a variety of goods or services, they connect them to the parent brand. They may then get another business or establish a new product line that targets a different group of customers over time. They create various brands for these new divisions at this point. They must then decide whether to maintain all aspects of their firm integrated as one brand system or to separate them into discrete brands with their own distinct image and story. In the world of branding, managing this complexity is referred to as Brand Architecture or Brand Developer , and it examines how all of the components of your brand or brands interact. David Aaker, a marketing expert in the United States, offers one of the most useful metaphors for understanding this. He speaks of a Branded House or a House of Brands. A branded house is one in which the master b...